Developer: Meta | Free Plan: N/A (no subscription — pay only for ad spend) | Starting Price: Pay-per-ad-spend (no platform fee) | Best For: Ecommerce brands and agencies running Facebook and Instagram ad campaigns
Developer: Google | Free Plan: N/A (no subscription — pay-per-click on advertiser's own budget) | Starting Price: Pay-per-click (no platform fee) | Best For: Advertisers wanting one AI-managed campaign across Google's channels