Description
Frase is an AI content platform that researches the SERP, drafts articles in a brand’s own voice, and scores every piece for both traditional SEO and AI search visibility (GEO). It runs the full content workflow — research, creation, review, and one-click publishing — and also audits a site’s existing pages for technical SEO issues and ranking decay.
Key Features
- SERP Research: AI-powered competitive analysis of top-ranking pages for any topic.
- Dual SEO/GEO Scoring: Scores drafts for Google rankings and for citation by ChatGPT, Perplexity, Claude, and Gemini.
- AI Visibility: Tracks a brand’s share of voice across AI platforms on a daily cadence and alerts on changes.
- Content Guard: Watches published pages for ranking and traffic decay and drafts the fix automatically.
- Site Audits: Flags technical SEO issues site-wide, including broken links and slow pages.
- AI Agent (80+ skills): Automates content tasks end to end, with human review as the default.
How It Works
Frase crawls a site on day one and scores every page for SEO and AI readiness, ranking fixes by impact before a single word is written. For new content, it researches the market and competing pages, drafts a piece and its images in the brand’s trained voice, and scores the result for both Google and AI answer engines. The finished draft publishes with one click to WordPress, Webflow, Sanity, or Wix, or Frase can host it on FraseCMS, where the page keeps the research it was built from for future updates.
Technical Architecture & Overview
- Core Engine: AI content intelligence platform combining SERP research, brand-voice drafting, and dual SEO/GEO scoring.
- Deployment: Web app, Chrome extension, and FraseCMS for self-hosted publishing.
- API Surface: REST API with 50+ endpoints, plus MCP server support for Claude Desktop and ChatGPT.
- Known Limits: AI platform tracking is capped by plan, from 2 platforms on Starter up to all 8 on Enterprise; article generation volume is capped per plan.
Pros & Cons
| Pros | Cons |
|---|---|
| Scores content for both Google SEO and AI search visibility in one dual-scoring workflow. | Starter plan is capped at 10 articles per month and tracks only 2 AI platforms. |
| Content Guard automatically watches published pages for decay and drafts the fix. | Full AI Visibility tracking across all 8 AI platforms requires the custom-priced Enterprise plan. |
| Site Audits and AI Visibility surface real problems before content is even written. | Multi-seat plans (Professional and Scale) cost significantly more than the single-seat Starter tier. |
| MCP support connects Frase directly into Claude Desktop and ChatGPT workflows. | Human review is the default for automated fixes, so full autonomy requires an explicit opt-in. |
Pricing
| Plan | Price |
|---|---|
| Starter | $39/month (billed annually) |
| Professional | $103/month (billed annually) |
| Scale | $239/month (billed annually) |
Platform Availability
Web | Chrome Extension | WordPress | Webflow | Sanity | Wix | API
Best For
SEO teams | Content marketing teams | Agencies managing content for multiple sites
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Frequently Asked Questions
What is Frase used for?
Frase researches topics, drafts SEO- and AI-search-optimized content in a brand’s voice, and monitors published pages for ranking decay.
What is GEO scoring in Frase?
GEO (Generative Engine Optimization) scoring shows how likely a piece of content is to be cited by AI platforms like ChatGPT, Perplexity, and Gemini, alongside its traditional SEO score.
How much does Frase cost?
Plans start at $39 a month billed annually for Starter, up to $239 a month for Scale, with custom Enterprise pricing above that.
Does Frase work with WordPress?
Yes, finished content publishes in one click to WordPress, Webflow, Sanity, or Wix, or can be hosted directly on FraseCMS.
Does Frase integrate with Claude or ChatGPT?
Yes, Frase offers MCP server support for Claude Desktop and ChatGPT alongside its REST API.
