Description
SE Ranking is an SEO and AI-search visibility platform covering rank tracking, website audits, backlink research, keyword research, and AI Overview and LLM citation tracking in one product. Every paid plan, including the entry-level Core tier, includes full API access and an MCP server, letting users connect SE Ranking’s data directly to AI agents without an enterprise-level upgrade. The platform tracks rankings across major search engines alongside prompts across five LLM platforms including Google AI Overviews, AI Mode, Perplexity, and ChatGPT, and its AI Competitive Research reports compare how brands surface in AI-generated answers. SE Ranking is agency-oriented by default, with guest links for client collaboration, white-label reporting through its Agency Pack add-on, and a companion product called SE Visible for deeper AI-visibility strategy work. A 14-day free trial with no credit card gives full access to Core-tier features before committing to a paid plan. It suits small-to-mid agencies and in-house teams that want flat, predictable pricing rather than a credit-based system.
Key Features
- Rank Tracker — tracks keyword positions across major search engines with daily updates.
- Website Audit — crawls up to millions of pages per month depending on plan, with on-page and SERP analysis.
- AI Results Tracker — tracks AI Overviews, AI Mode, Perplexity, and ChatGPT citations for tracked keywords.
- AI Competitive Research — compares how a domain and its competitors appear across AI-generated answers.
- Backlink Research and Monitoring — backlink database and monitoring included on every plan.
- MCP and API access — full API and MCP server included from the entry-level Core plan.
- Agency Pack add-on — white-label reporting and client-facing tools for agencies managing multiple clients.
How It Works
SE Ranking runs as a web platform organized around projects, each tied to a domain being tracked. Setting up a project activates rank tracking across chosen search engines, a scheduled website audit, and backlink monitoring, all visible from a shared dashboard. GEO (AI-search) tracking runs alongside classic SEO: users can track daily prompts across five LLM platforms and run AI Competitive Research reports comparing their domain’s AI visibility to competitors’ across an unlimited number of reports. Report Builder pulls data from any tool into a client-facing report, and guest links let agencies share view-only project access without creating a full seat. Every plan connects to SE Ranking’s API and MCP server by default, so the same data can feed a custom dashboard, an AI agent, or a third-party integration like Data Studio or n8n.
Technical Architecture & Overview
- Core Engine: SE Ranking’s own SEO and GEO data infrastructure covers rank tracking, backlink research, and AI Results Tracker across five LLM platforms; the standalone API separately advertises access to 12 million backlinks, 120,000 domains, and 15,000+ AI Search queries.
- Deployment: Cloud-based web platform, plus native iOS and Android apps (SE Ranking Pro) for on-the-go rank checks.
- API Surface: Projects API and Research API included on every plan (25,000 credits/month on Core, 100,000 on Growth), plus an MCP server for AI agent integration; a separate standalone API plan starts at $179/month with volume discounts.
- Known Limits: Historical data is limited to 6 months on Core and full project lifetime on Growth; AI prompt tracking is capped at 100 prompts/day on Core and 250/day on Growth, with LLM coverage fixed at 5 platforms on both tiers.
Pros & Cons
| Pros | Cons |
|---|---|
| Full API access and MCP server included from the entry-level Core plan, not gated behind a higher tier | Historical data is capped at 6 months on the Core plan; full-lifetime history requires Growth |
| AI Results Tracker covers AI Overviews, AI Mode, Perplexity, and ChatGPT on every plan | AI prompt tracking is limited to 5 LLM platforms and 100–250 prompts/day depending on tier |
| Flat, predictable pricing rather than a credit-based system for core usage | Extra manager seats, keywords, and articles all cost additional monthly fees beyond the base plan |
| 14-day free trial with no credit card required and full Core-tier feature access | Annual plans are billed upfront; monthly-to-annual switching requires contacting sales rather than a self-serve option |
| Guest links and white-label Agency Pack support agency client work without extra seats | Enterprise-level custom limits and full API/advanced integrations require a custom sales conversation rather than published pricing |
Pricing
| Plan | Price |
|---|---|
| Core | $103.20/month billed annually ($129/month billed monthly); 10 projects, 2k keywords, 100 AI prompts/day |
| Growth | $223.20/month billed annually ($279/month billed monthly); 30 projects, 5k keywords, 250 AI prompts/day |
| Enterprise | Custom pricing; flexible terms, custom limits, full API and advanced integrations |
Platform Availability
Web | iOS | Android | API | MCP Server
Best For
Small-to-mid agencies | In-house SEO teams | Multi-client SEO management | AI-search visibility tracking
Frequently Asked Questions
Does SE Ranking offer a free trial?
Yes. SE Ranking offers a 14-day free trial with no credit card required, giving full access to Core-tier features including up to 10 projects and 750 tracked keywords per day, per its official FAQ.
Does every SE Ranking plan include API access?
Yes. Both the Core and Growth plans include Projects API, Research API credits, and MCP server access by default, according to SE Ranking’s official pricing page, unlike some competitors that reserve API access for higher tiers.
How many AI platforms does SE Ranking’s AI Results Tracker cover?
SE Ranking tracks prompts across 5 LLM platforms, including Google AI Overviews, AI Mode, Perplexity, and ChatGPT, on both the Core and Growth plans, per the official plan comparison table.
How does SE Ranking differ from Ahrefs and Semrush One?
SE Ranking uses flat, predictable per-tier pricing with API and MCP access included from its entry-level Core plan, while Ahrefs and Semrush One both meter API access and full AI-visibility coverage behind their higher-priced tiers.
What is the Agency Pack add-on?
The Agency Pack is a $69/month add-on (annual billing) that adds white-label reporting and client-facing tools, plus access to SE Visible for tracking brand mentions, citations, and sentiment trends, per SE Ranking’s official pricing page.
Similar Tools in This Directory
Also in this category: Ahrefs, backlink and keyword data with Brand Radar | Semrush One, all-in-one SEO and AI-visibility suite | Surfer SEO, content optimization scoring
