**Developer:** IFTTT | **Free Plan:** Yes ($0.00/forever, get started with automation) | **Starting Price:** $2.99/month billed annually (Pro plan) | **Best For:** Individuals, smart home enthusiasts, personal productivity, small business owners

Developer: Microsoft (Power Automate) | Free Plan: Yes (30-day free trial; UI-based cloud flows) | Starting Price: $15.00/user/month, paid yearly (Premium plan) | Best For: Microsoft 365 organizations, enterprise IT teams, legacy application automation, business process teams

Developer: Bardeen | Free Plan: Yes ($0/month, 100 credits/month, unlimited team members) | Starting Price: $10/month billed annually (Professional plan) | Best For: Sales teams, marketing teams, revenue operations, recruiters

Developer: Workato | Free Plan: No, custom-quoted pricing only | Starting Price: Custom quote (task-based, contact sales) | Best For: Enterprise IT teams, operations teams, mid-market and large enterprises

Developer: Gumloop | Free Plan: Yes ($0/month, 5,000 credits/month, 1 seat) | Starting Price: $37/month (Pro plan) | Best For: Business operations teams, developers, content creators, AI-heavy workflow builders

Developer: Zapier | Free Plan: Yes ($0/month, 100 tasks, single-step Zaps only) | Starting Price: $19.99/month billed annually (Professional plan) | Best For: Businesses and marketers, operations teams, non-technical automation builders

Developer: Airtable | Free Plan: Yes | Starting Price: $20/user/month billed annually (Team plan) | Best For: Marketing teams, product operations, HR and finance departments, enterprises

Developer: n8n | Free Plan: Yes, self-hosted Community Edition (unlimited executions) | Starting Price: €20/month billed annually (Starter Cloud plan) | Best For: Developers, technical teams, self-hosting enthusiasts, complex multi-step workflows

Developer: Make (formerly Integromat) | Free Plan: Yes ($0/month, 1,000 operations, 2 active scenarios) | Starting Price: $9/month billed annually (Core plan) | Best For: Budget-conscious automation builders, complex branching workflows, agencies